In today’s economic climate, advertisers are looking for proof that their return on investment (ROI) with your magazine or web site generated business.  Here is the problem I observe time and time again….  publishers simply do not give the advertiser enough data back fast to help justify their ROI.  In addition, publishers do not use the power of the net to help drive data to the advertiser fast and with a high enough frequency.

I remember the dark basement and the lack of light.  The flicker of the machine behind me that would make us jump day or night.  The noise of things dropping, the subtle excitement of what was about to come as my grandfather prepared to show us yet another piece of magic from his home movie kingdom. The good old fashioned home movie.  No sound, no zooming, no fancy fades.  Just an image of my mom running and playing as a child.

In honor of the web site Twitter, I am going to save myself some time and make my blog shorter.  Also, based on the what I read from Ad Ages Abbey Klaassen, I have reason to express my concern over the recent trend by publishers to "hop on board" the "Twitter express".